Partners

Partners are the businesses you trade leads with outside your own customer base. A partner can be on the supply side (affiliates and vendors whose sources send you leads), on the buy side (a lead buyer you ping for a price and post leads to), or both. Customers buy through your portal; partners plug in over the wire.

Partners vs. sources

Concept	What it represents	Example
Partner	A business you trade leads with	”Acme Lead Gen Inc.”
Source	A technical endpoint that receives leads	”Acme - Auto Insurance Form”

A partner can have several sources, one for each form, campaign, or integration they run. The partner holds the business relationship; sources handle the technical details.

The partner list

Click Partners in the sidebar.

Partners list with Net Revenue, Payout, Contribution Margin, and Rev / Received stats above a daily revenue chart, and a table of partners showing leads and whether ping and post are configured

If your role can see analytics, the top of the page shows partner performance for the selected Timeframe. Hover the info icon on each stat for its exact definition.

Stat	What it shows
Net Revenue	What customers were charged for partner-sourced leads, net of discounts, excluding returned deliveries and free Club claims
Payout	What you owe partners for accepted leads, honoring each partner’s Exclude Returned Leads from Payout setting
Contribution Margin	Net revenue minus payouts, with the share of revenue you keep as a percentage
Rev / Received	Net revenue divided by every submission partners sent, rejected ones included

The table lists each partner’s Leads and whether a Ping and Post are configured. Search by name, or use Filters to include archived partners.

Creating and editing a partner

Click New partner, fill in the form, and click Create partner. To change a partner later, open it and click Edit.

New partner form with Basic Info, Duplicate checks, Lead Quotas, and Toggles sections

Section	Fields
Basic Info	Name, and an optional Offer Penalty (0 to 100%). The penalty lowers the partner’s offer score when they compete for a lead, without changing what they’re charged. Leave it empty for no penalty.
Duplicate checks	Use tenant default, Disabled, or Custom. See Duplicate checks below.
Lead Quotas	Daily, weekly, and monthly limits on Lead Count and Revenue. See Lead quotas.
Toggles	Show Returned Status in Portal lets the partner see when a lead was returned. Exclude Returned Leads from Payout leaves returned leads out of the payout total shown to the partner.

Duplicate checks

Duplicate checks stop you from sending a partner a lead they’ve already received. They compare against the partner’s own delivery history. The window starts when a lead is delivered, returned deliveries and Club claims count, and pending reservations don’t.

Use tenant default follows the partner default under Ingest → Duplicate Checks.
Disabled turns checks off for this partner.
Custom replaces the default with this partner’s own History window, Field matching (all or any of the selected fields), Fields, and Matching options (case sensitivity and punctuation). You can also choose whether a lead skipped as a duplicate can still go to the Marketplace or Club immediately, never, or after a number of days.

See Duplicate detection for how duplicate checks work across Juiced.

Lead quotas

Lead quotas cap what you send to a partner. Set daily, weekly, and monthly limits for lead count and revenue; leave any field blank for no limit. Limits use totals so far, so the final lead can take the revenue total over the limit. Once a partner reaches any quota, Juiced stops sending them new pings and posts. They drop out of highest-price and round-robin selection, and the limit is checked again right before each outbound ping or post. Leads keep flowing to other eligible partners, the marketplace, or fallback stages. Quotas reset each day, week, or month.

The partner record

Open a partner to see its record. The tabs across the top are Overview, Payouts (for roles that can see analytics), Lead Eligibility, Sources, and Users.

Partner overview with Pings, Posts, Leads, and Payout stats, a Ping/Post table listing a ping and a post endpoint, and a Details panel with Offer Penalty, Show Returned Status, Exclude Returned from Payout, and Created

The Overview shows Pings, Posts, Leads, and Payout for the timeframe you pick in the header, plus a Details panel with the partner’s settings and any quotas. Below that are three tabs.

Ping/Post lists the partner’s ping and post endpoints. See Ping/post endpoints.
Leads lists leads assigned to this partner, with Status, Payout, and Date. Filter by status.
Outgoing logs lists every ping and post attempt sent to this partner, with its result and price. Click a row for the full request and response.

Archiving and deleting

Both of these actions live in the page header.

Archive removes the partner from active lists and lead distribution. Existing leads keep the partner’s name for reference, and you can bring it back with Restore.
Delete permanently is only offered for archived partners. It can’t be undone. The partner is removed, detached from its leads and invites, and its offers are deleted.

Ping/post endpoints

To sell leads to a partner, give them a ping, a post, or both.

A ping runs before a lead is posted. It asks the partner for a price and whether they want the lead.
A post delivers the lead to the partner once they win it.

On the Ping/Post tab, click Configure Ping or Configure Post. Each partner has at most one of each, so the button disappears once that endpoint exists.

Edit Ping page with Destination URL, collapsed Advanced settings showing no auth, POST, JSON, 10s timeout, and one header, a Payload mapping, and the start of the Response section

Section	What you set
Destination	The URL the ping or post is sent to
Advanced settings	Method (POST, PUT, or GET), Authentication (None, Basic Auth, or Bearer Token), Format (JSON or Form), Timeout in seconds, and extra Headers. The defaults suit most endpoints.
Payload	The fields sent. Use Load default mapping for the standard shape, build rows yourself, or Paste JSON from the partner’s spec. Keys use dot notation for nesting, and you can click a field to chain transformers.
Response	How to read the partner’s reply. Price path and Message path point to the price and any message or rejection reason (dot notation, like `data.offer.price`). A Success Condition is required; a Duplicate Condition is optional. Conditions can check the HTTP Status Code, whether a key equals or contains a value (Key Equals, Key Contains), or whether the response contains some text (Response Contains).

A new endpoint is saved with Create & continue to testing, which takes you to the edit page with a Testing section. Send a test using Generate sample data, Add test data manually, or Test with a real lead, and check the request, response, parsed price, and message before going live. Save later changes with the floating save bar.

Edit Post page for a partner with the post Destination URL, Advanced settings, and Payload mapping

Back on the Ping/Post tab, each endpoint’s row shows its URL, method, format, and whether it’s Active or Paused. Row actions let you pause or enable it, Edit it, or Delete it. A paused endpoint isn’t called.

Deliveries

Click an endpoint’s row to open its deliveries page.

The stats show Total deliveries, Success rate, Failed, Average duration, and Last delivery. The list switches between Live deliveries and Tests, and filters by Result and Delivery date. Click a delivery to see its request and response, open the lead, or Redeliver it. Use Edit in the header to change the endpoint, or More actions to pause or enable it.

Payouts

The Payouts tab helps you check what you owe a partner before you pay. Pick a timeframe in the header to see Payout Owed (for accepted leads, honoring the exclude-returned setting) and Expected Revenue (what customers were charged for the same leads), then a line-by-line list of leads with Received, Status, Payout, and Revenue. Everything is counted by the date each lead was received.

Lead eligibility

The Lead Eligibility tab sets conditions a lead must meet before this partner can receive it. A partner with no conditions is eligible for every lead. Build condition groups from lead fields, then click Save conditions.

Sources

The Sources tab lists the sources assigned to this partner, with each one’s Type, Lead Category, Test Mode, and Payout %. Click Assign source to attach one; only sources not already assigned to a partner are offered. Use Unassign on a row to detach it.

Users

Partners can have their own users who sign in to the partner portal to see their leads and performance. The Users tab lists them with Email, Authentication, and Joined on.

Invite user sends an invite to the email you enter. The invitee gets an email to accept and create their account, and joins as a partner admin with full access to the partner account.
Pending invites show in the same list with Resend invite and Revoke invite. A revoked invite stops working immediately.
Reset 2FA and passkeys helps a partner user who’s lost their authenticator app or passkey.
Remove takes away their access right away.

Adding a partner

Create a partner record, attach sources, define eligibility, and invite their team.

Setting up partner ping/post

Configure a buyer’s ping and post endpoints, test them, and watch the deliveries.

Features

Ingesting & Classifying Leads

Selling Leads

People

Money & Limits

Quality & Validation

Events & Messaging

Observability

Account Management

Partners vs. sources

The partner list