How customers bid on leads—scopes, pricing, and bid management.
Bidding is one of the primary ways leads get assigned to customers. When a lead comes in, Juiced runs a real-time auction—customers with active bids compete, and the highest bidder wins the lead. It’s like eBay, except the auctions happen in milliseconds and nobody’s bidding on vintage lunch boxes.
A bid is a customer’s standing offer to purchase leads matching specific criteria. When a lead arrives that matches a bid’s lead type and location, that bid enters the auction. The outcome depends on several factors:
Bid amount — Higher bids win
Customer wallet — Must have sufficient funds
Customer status — Must be active (not paused or archived)
Bid status — Must be active (not paused or archived)
Caps and budgets — Must not be exhausted
Competition — How this bid compares to others on the same lead type and location
Broader scopes typically mean more lead volume but also more competition. A nationwide bid competes with every other nationwide bid on that lead type, plus all the state and county bids for the lead’s specific location.
Scope — Geographic level (county, state, or nationwide)
Location — The specific area within that scope
Amount — How much you’re willing to pay per lead
The form will only show scopes that are enabled for the selected lead type, and the amount field will enforce the minimum, maximum, and step values from the lead type’s bidding settings.
Add new bids — Click “Create Bid” to place a new one
Edit existing bids — Change the amount or limits
Pause/unpause — Toggle the bid on or off without deleting it
Delete — Remove the bid entirely (archives it)
The pause toggle is available both in the bid table and on the edit page.
Pausing a bid is different from pausing a customer. A paused bid shows as “Paused” in its own status, but if the customer is paused, all their bids are functionally paused even though each bid might still display as “Active.”
Like customers, bids have multiple underlying statuses that roll up into a single display status. The display status is what you’ll see most often, but the underlying statuses are available as optional columns in the bid table.
The display status is derived from the four underlying statuses. “Under Funded,” “Not Funded,” “Capped,” and “Exhausted” each pinpoint a specific reason the bid isn’t fully active, so you can diagnose at a glance:
Under Funded / Not Funded reflect wallet state.
Capped reflects a lead cap (daily, weekly, or monthly).
Exhausted reflects budget consumption.
Limited means the bid is still competing, just at a reduced amount because of budget pressure.
A bid automatically returns to “Active” when the constraint resets (new day/week/month) or the customer adds funds.
Position tells you where your bid stands relative to the competition for the same lead type and location. It’s your quick answer to “Am I winning?”
Position
What it means
Top
You have the highest bid. Leads matching this lead type and location come to you first.
Tied
You’re tied for the highest bid with one or more other customers. Leads are distributed round-robin among tied bidders.
Under
Someone else is bidding higher. You’ll only get leads if higher bidders hit their caps or run out of funds.
Out
Your bid isn’t being considered at all. This happens when the bid is paused, archived, or the customer’s funding is exhausted.
If you’re “Under,” you can still win leads—you’re just not first in line. Higher bidders might hit their caps or budgets, at which point leads cascade down to lower bidders.
Lead caps limit the number of leads a bid can win:
Daily cap — Resets each day
Weekly cap — Resets each week
Monthly cap — Resets each month
When a cap is reached, the bid shows as “Exhausted” until the period resets.Limits reset on the calendar day, week, or month in UTC timezone—not your local time.
Lead caps only count leads won through bidding. If a customer purchases leads from the marketplace, those don’t count against bid caps. That’s why these are called “bidding limits”—they specifically govern the bidding channel.
When a budget is consumed, the bid transitions from “Limited” (can still participate at reduced capacity) to “Exhausted” (completely out of the auction).
A bid respects the most restrictive constraint. If you have:
A daily cap of 10 leads
A daily budget of $500
A bid amount of $40
You’ll stop receiving leads when you hit 10 leads or $500 spent—whichever comes first. In this example, 10 leads at $40 each would cost $400, so you’d hit the cap before the budget.The same logic applies at weekly and monthly levels, and also considers customer-level limits. The bid stops when any relevant limit is reached.
The bidding settings page includes a global option to lock bids. When enabled, customers cannot make changes to their bids through the customer portal—only tenants can modify bids.This allows tenants to create a fully managed pricing system where they control the price of all leads.
You can restrict customers from accessing bidding until they’ve deposited a minimum amount of funds. Once they reach or surpass the threshold, bidding access is automatically granted.Tenants control the messaging shown to customers in the modal that blocks their access. This is useful for scenarios like requiring customers to schedule a call with your sales team before they can start bidding.
Smart pricing ensures customers only pay what’s necessary to win a lead—not their maximum bid. When a customer wins an auction, they pay one increment above the next highest bidder, regardless of how high they bid.Example: If the minimum bid is $10 with $10 increments, and a customer bids $100 while the next closest bidder is at $10, the winner pays $20—not $100.This encourages customers to bid their true maximum since they won’t overpay when competition is low. It also means customers can confidently bid for top position without worrying about the actual price until the lead is won.
