Bidding

Bidding is one of the primary ways leads get assigned to customers. When a lead comes in, Juiced runs a real-time auction—customers with active bids compete, and the highest bidder wins the lead. It’s like eBay, except the auctions happen in milliseconds and nobody’s bidding on vintage lunch boxes.

​

How bidding works

A bid is a customer’s standing offer to purchase leads matching specific criteria. When a lead arrives that matches a bid’s lead type and location, that bid enters the auction. The outcome depends on several factors:

• Bid amount — Higher bids win
• Customer wallet — Must have sufficient funds
• Customer status — Must be active (not paused or archived)
• Bid status — Must be active (not paused or archived)
• Caps and budgets — Must not be exhausted
• Competition — How this bid compares to others on the same lead type and location

​

The lead type connection

Every bid is placed on a lead type. The lead type’s bidding settings determine:

• Which scopes are available — Can customers bid at the county, state, or nationwide level?
• Fixed price vs. range — Is there a single set price, or can customers bid within a range?
• Minimum bid — The floor price to participate (or the only price when fixed pricing is enabled)
• Maximum bid — The ceiling (hidden when fixed pricing is enabled)
• Bid increments — The step between valid bid amounts (hidden when fixed pricing is enabled)

You can’t place a bid on a lead type that doesn’t have bidding enabled.

​

Scopes

The scope defines the geographic reach of a bid: Broader scopes typically mean more lead volume but also more competition. A nationwide bid competes with every other nationwide bid on that lead type, plus all the state and county bids for the lead’s specific location.

​

Creating a bid

To create a bid, you’ll need to specify:

1. Lead type — Which lead type you want
2. Scope — Geographic level (county, state, or nationwide)
3. Location — The specific area within that scope
4. Amount — How much you’re willing to pay per lead

The form will only show scopes that are enabled for the selected lead type, and the amount field will enforce the minimum, maximum, and step values from the lead type’s bidding settings.

​

Optional limits

If enabled by the tenant, bids can also have their own caps and budgets:

• Daily/weekly/monthly lead caps — Maximum number of leads this bid can win
• Daily/weekly/monthly budgets — Maximum spend for this bid

These are separate from customer-level caps and budgets. A bid might hit its own limit even if the customer still has capacity.

​

Managing bids

From a customer’s bid list, you can:

• Add new bids — Click “Create Bid” to place a new one
• Edit existing bids — Change the amount or limits
• Pause/unpause — Toggle the bid on or off without deleting it
• Delete — Remove the bid entirely (archives it)

The pause toggle is available both in the bid table and on the edit page.

​

Bid statuses

Like customers, bids have multiple underlying statuses that roll up into a single display status. The display status is what you’ll see most often, but the underlying statuses are available as optional columns in the bid table.

​

Underlying statuses

These four statuses each track a specific aspect of the bid’s health: Tenants can toggle these columns on or off in the bid table to show as much or as little detail as needed.

​

Display status

The display status combines the underlying statuses into a single, summarized value:

​

How statuses resolve to display

The display status is derived from the four underlying statuses. “Under Funded,” “Not Funded,” “Capped,” and “Exhausted” each pinpoint a specific reason the bid isn’t fully active, so you can diagnose at a glance:

• Under Funded / Not Funded reflect wallet state.
• Capped reflects a lead cap (daily, weekly, or monthly).
• Exhausted reflects budget consumption.
• Limited means the bid is still competing, just at a reduced amount because of budget pressure.

A bid automatically returns to “Active” when the constraint resets (new day/week/month) or the customer adds funds.

​

Bid positions

Position tells you where your bid stands relative to the competition for the same lead type and location. It’s your quick answer to “Am I winning?”

​

Bidding limits

Bids can have their own caps and budgets, separate from the customer’s account-level limits.

​

Lead caps

Lead caps limit the number of leads a bid can win:

• Daily cap — Resets each day
• Weekly cap — Resets each week
• Monthly cap — Resets each month

When a cap is reached, the bid shows as “Exhausted” until the period resets. Limits reset on the calendar day, week, or month in UTC timezone—not your local time.

​

Budgets

Budgets limit the amount spent through a bid:

• Daily budget — Maximum daily spend
• Weekly budget — Maximum weekly spend
• Monthly budget — Maximum monthly spend

When a budget is consumed, the bid transitions from “Limited” (can still participate at reduced capacity) to “Exhausted” (completely out of the auction).

​

How limits interact

A bid respects the most restrictive constraint. If you have:

• A daily cap of 10 leads
• A daily budget of $500
• A bid amount of $40

You’ll stop receiving leads when you hit 10 leads or $500 spent—whichever comes first. In this example, 10 leads at $40 each would cost $400, so you’d hit the cap before the budget. The same logic applies at weekly and monthly levels, and also considers customer-level limits. The bid stops when any relevant limit is reached.

​

Bidding settings

Beyond individual bids, there are tenant-level settings that control how bidding works across your operation.

​

Global bid lock

The bidding settings page includes a global option to lock bids. When enabled, customers cannot make changes to their bids through the customer portal—only tenants can modify bids. This allows tenants to create a fully managed pricing system where they control the price of all leads.

​

Customer bidding access

You can restrict customers from accessing bidding until they’ve deposited a minimum amount of funds. Once they reach or surpass the threshold, bidding access is automatically granted. Tenants control the messaging shown to customers in the modal that blocks their access. This is useful for scenarios like requiring customers to schedule a call with your sales team before they can start bidding.

​

Smart pricing

Smart pricing ensures customers only pay what’s necessary to win a lead—not their maximum bid. When a customer wins an auction, they pay one increment above the next highest bidder, regardless of how high they bid. Example: If the minimum bid is $10 with $10 increments, and a customer bids $100 while the next closest bidder is at $10, the winner pays $20—not $100. This encourages customers to bid their true maximum since they won’t overpay when competition is low. It also means customers can confidently bid for top position without worrying about the actual price until the lead is won.

​

Related guides