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Welcome to Juiced. This guide takes you from a blank browser tab to a tenant capable of ingesting leads and routing them to a paying customer. It’s longer than a typical “quickstart” because there are genuinely a handful of moving parts you need to configure before anything can flow. Each step is short, though, and we’ll link out to the full reference docs wherever you want to go deeper.
You can do most of this in under an hour if you have your Stripe account ready and know what kind of leads you sell. Grab coffee, settle in.

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What you’re building

Before diving in, it helps to understand the shape of what you’re assembling. A working tenant has seven pieces.
  1. An account, a subscription, and your operating countries, plus a Stripe connection if you want to collect payment from customers.
  2. A lead category, which is the schema for the leads you sell (auto insurance, solar, home insurance, etc.).
  3. Lead types within that category. These are pricing tiers, optionally with conditions that refine which leads qualify.
  4. Bidding settings on each lead type, which set the geographic scope, price range, and increments customers use to bid.
  5. A distribution plan, the pipeline leads flow through. A sensible default is created for you, and you’ll review it.
  6. At least one customer with a funded wallet to buy leads.
  7. At least one source, the API endpoint where leads arrive.
With all of that in place, a lead submitted to your API flows through the pipeline, auctions off to the highest bidder, and charges the winning customer’s wallet. Let’s build it.

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1. Create your account

Head to usejuiced.com/register and fill out the registration form. You’ll provide four things.
  • Personal info covers your name, email, phone, and a password for your login.
  • Company info covers the business name, email, phone, and billing address.
  • Billing country is where your business is billed (choose a supported country). US, Canadian, and Australian registrations use a required state/province/territory selector, and other supported countries accept an optional region.
  • Subdomain is where your tenant lives, e.g. yourcompany.usejuiced.com. Pick something you won’t regret, because it appears in URLs your customers see.
Submit, and Juiced provisions your tenant and sends you to your new subdomain. Before you can go any further, open the verification link Juiced emails you. Lost it? The Verify your email address screen has a Resend verification email button.
Your billing country is just where your business is billed. The countries you sell leads in are chosen separately in Step 2.

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2. Finish setup

Once your email is verified, Juiced shows a Finish setup page with three steps. Your workspace unlocks as soon as you have a subscription and at least one operating country.
1

Choose Subscription

Click Manage billing and pick a subscription plan. Plans scale by monthly revenue and lead volume, from Juicy Start up to Exotic Extracts. Pick the one that matches your expected operation; you can change plans later, and auto-upgrade is available if you don’t want to babysit.
2

Connect to Stripe (optional)

Juiced uses Stripe Connect to charge your customers. Click Connect Stripe to open Stripe’s onboarding in a new tab, then come back and click Check connection. If you’re not ready, click Skip for now and connect later from Settings → Payments & Deposits. The skip only lasts for your current session, so you’ll see this step again next time you sign in until Stripe is connected.
3

Select Countries

Choose the countries you operate in (the United States, Australia, or both) and click Save countries and continue. These are the countries you accept and distribute leads in. You can change them later in Company Profile.
You can set up everything else without Stripe, but customers can’t add funds to their wallets with a card (and therefore can’t buy leads on their own) until Stripe is connected. You can still add funds for them manually.
Once you’re in, take a minute with Finding your way around to learn the sidebar, the command palette, and where settings live.

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3. Create your first lead category

Lead categories define the schema for the leads you sell. Navigate to Lead Categories → New lead category and give it a name (e.g. “Auto Insurance”). Every new category automatically includes ten basic fields (first name, last name, email, phone, address, city, state, ZIP, address 2, and county). If your leads carry extra data (vehicle year, coverage amount, roof age, whatever), add custom fields. You can always add more later; start with what you know you need.

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4. Define lead types

Every lead category starts with one lead type, a fallback. The fallback catches every lead that doesn’t match a more specific type. Most operations want at least one more, for example a “High Intent” type that commands a higher price. Open Lead Types → New lead type, pick the category, and set the type’s priority. When a lead arrives, Juiced evaluates non-fallback types in priority order; the first one whose conditions match wins.

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Add conditions (optional but usually necessary)

Conditions tell a lead type which leads qualify for it. Without conditions, a non-fallback lead type matches nothing. In the lead type form’s Conditions section, add rules against fields in your category, for example age > 25 AND violations = 0 to define a premium tier. See Lead Types → Conditions for the full operator list.

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5. Configure bidding settings

Each lead type needs bidding settings before customers can bid on it. Open the lead type, switch to its Bidding tab, and click New bidding scope to configure one or more scopes.
  • Geographic level is county, state, or nationwide.
  • Fixed price or range is a single price, or a min/max with an increment.
  • Min / max / increment sets the range and granularity of allowed bid amounts.
Enable at least one scope per lead type. Without an enabled scope, customers can’t place bids on leads of that type.

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6. Review your distribution plan

Every new tenant gets a default distribution plan with two stages, a Bidding stage (Highest Price method, customer bids enabled) followed by a Marketplace stage as a fallback. The marketplace is enabled by default, so you get both stages out of the box. If you disable the marketplace before your tenant is provisioned, only the Bidding stage is seeded. Open Distribution Stages in the sidebar to see it. For most operations the default is exactly right for launch. Bidding runs, and unsold leads optionally cascade to the marketplace. If you need partner ping-post, tiered partner rotations, or enrichment, add stages from Distribution Stages → New stage.

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7. Create a customer and fund their wallet

Leads go nowhere without a buyer, so you’ll need at least one customer. Open Customers and click New customer. Fill in the business name, email, phone, and address (street, city, state, and ZIP are required), then click Create customer. Alternatively, let the customer register themselves through their portal.
New customer form with Basic Info and Address sections, followed by TogglesNew customer form with Basic Info and Address sections, followed by Toggles
Two things trip people up here.
  • Can Access Bidding starts switched off. Turn it on in the Toggles section if this customer should place bids from their own portal.
  • The Bidding Limits section (default caps and budgets) only appears once you’ve enabled customer-level limits in Settings → Bidding. See Budgets and caps.
Once the customer exists, open their record, click the More actions menu (⋯) and choose Add funds to deposit a starting balance to their wallet. You can do this manually (for credits, onboarding deposits, or reconciliation) or leave it to the customer to fund through their own Billing page once they log in.

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8. Place at least one bid

From the customer’s Bids tab, click New bid and create a bid for one of your lead types by picking three things.
  • A location (one search box finds counties, states, and countries, e.g., California)
  • The lead type (only types with bidding enabled for that location’s level are offered)
  • An amount within the configured min/max range
Without at least one active bid, no leads will auction off to anyone. A single bid is enough to test the flow end-to-end.

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9. Set up a source

Navigate to Sources → New source and create a source tied to your lead category. Juiced generates an API key and secret automatically; click the Authentication tab to grab them, or generate a bearer token instead. Share those credentials (or the View API Spec link) with whoever’s integrating on the supply side. See Setting Up a Source and Its Attributes for a walkthrough with field mapping.

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10. Send a test lead

Before pointing real traffic at your new tenant, verify the pipeline works. The simplest way is to enable test mode on the source and submit a lead with ZIP 00001, which forces a successful assignment regardless of actual bid coverage. Check the lead appears under Leads, check Entries → Incoming logs (the distribution log) to see the stages that ran, and check the customer’s wallet was charged the expected amount. If that works, disable test mode and you’re ready for production traffic.

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What to do next

You’ve got the core pipeline running. Here are a few things you might want to do next. Stuck on something, or want someone to look over your setup? Come find us on Skool.

That Agency Group

Our free Skool community for agency owners and lead gen operators. Swap notes on pricing, buyers, and what’s working right now.

Hybrid Agency Mastermind

Paid coaching from the team behind a $1M+ a month pay-per-lead business. Bring your real numbers to live calls and get hands-on help putting it to work.
Welcome to Juiced. Time to squeeze some value out of those leads.