| Customer Created | A new customer account is created |
| Lead Assigned | A single lead is assigned to a customer |
| Leads Assigned | Multiple leads are assigned at once (e.g., bulk marketplace purchase) |
| Lead Duplicated | A lead is rejected as a duplicate |
| Lead Posted | A lead is sent to an external system |
| Transaction Updated | A transaction is created or updated |
| County Segment Stats Updated | Segment statistics are updated at the county level |
| State Segment Stats Updated | Segment statistics are updated at the state level |
| User Attached to Customer | A user is added to a customer account |