Channels
Notifications can be delivered through three channels, but channel availability varies by event:
Each channel has its own template, so you can tailor the message format and length appropriately—detailed HTML emails, concise text messages, and quick in-app alerts.
Some events are email-only. For example, account archive/restore and payment success/failure notifications do not currently support SMS or in-app delivery.
Notification events
Templates are available for the following events:Template variables
Templates support merge fields using double curly braces:{{ variable_name }}. Available variables depend on the notification type.
Common variables
These are available in all templates:{{ actionLink }}- URL to the relevant page{{ defaultActionText }}- Default text for the action button{{ supportEmail }}- Your tenant’s support email
Lead variables
Available for lead-related notifications (Lead Assigned, Outbid, Bid Matched, Return Approved):{{ lead.public_id }},{{ lead.uuid }}{{ lead.full_name }},{{ lead.first_name }},{{ lead.last_name }}{{ lead.email }},{{ lead.phone }}{{ lead.address_1 }},{{ lead.address_2 }},{{ lead.city }}{{ lead.leadType.name }}{{ lead.details.field_name }}- Any custom field on the lead category
Customer variables
Available for customer-related notifications:{{ customer.name }},{{ customer.email }},{{ customer.phone }}{{ customer.address }},{{ customer.city }},{{ customer.state }},{{ customer.zip }}{{ customer.leads_count }}- For batch notifications
Other variables
- Buy order notifications:
{{ buyOrder.amount }},{{ buyOrder.scope }},{{ buyOrder.status }} - Return tier notifications:
{{ disputeTier.name }},{{ disputeTier.discount_percentage }},{{ disputeTier.penalty_percentage }}
Editing templates
Each notification type has separate templates for each channel. When editing:- Email: Supports rich text formatting (bold, italic, underline, strikethrough)
- SMS: Plain text only—keep it concise
- In-App: Supports basic formatting
Related guides
Customizing notification templates
Rewrite the email, SMS, and in-app messages Juiced sends customers.

