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Location analytics shows you where your customers want leads, and where they’re actually getting them. This data helps you make informed decisions about ad spend, source partnerships, and pricing strategy. If customers are bidding heavily in Miami but you’re barely sourcing leads there, that’s a gap worth closing. The data is broken down into countries, states, and counties. Each level shows the same core metrics at a different geographic scope.

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Location overview

Open the Locations group in the sidebar and choose Counties, States, or Countries. You’ll see a table with demand and performance data for each location.
Counties list with Active, Top Bid, Received, Min Value, Max Value, and Avg Value columns and a timeframe picker in the headerCounties list with Active, Top Bid, Received, Min Value, Max Value, and Avg Value columns and a timeframe picker in the header
Workspaces that operate in a single country see that country’s own terms (for example, “ZIP Codes” in the US). Workspaces that operate in several countries see combined labels like States / Territories and Counties / Postcodes.

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Demand columns

Demand columns always reflect your bids as they stand right now.

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Lead performance columns

These columns cover the timeframe you pick in the header. Use the timeframe picker in the top-right to choose the period for the lead columns. The options are Billing period, Today, 7D, 4W, 3M, 12M, MTD, Last month, YTD, All, and a Custom range. Your choice carries over between the Locations pages and the Dashboard. By default, the table covers all lead types. Use the Lead types filter to narrow down to specific ones, which is useful if you want to see where demand is strongest for one product versus another. The Counties page adds a State filter, plus a Country filter for multi-country workspaces. Search by name to find a location quickly. Filters and sorting are kept in the page URL, so you can bookmark a view.
States list showing active bids, top bid, received leads, and value columns for each stateStates list showing active bids, top bid, received leads, and value columns for each state

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Exporting

The Counties page has an Export button that builds a CSV of every county matching your filters. The export ignores the timeframe. When the file is ready, a County export complete notification arrives in the notification bell with a download link. States and Countries don’t have an export.

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Individual location view

Click any location to see detailed information about that specific geography.
County page with Active Bids, Interested Customers, and Top Bid tiles, a Last 30 Days values row, a bids table, and the county's ZIP codes in the sidebarCounty page with Active Bids, Interested Customers, and Top Bid tiles, a Last 30 Days values row, a bids table, and the county's ZIP codes in the sidebar

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Overview metrics

  • Active Bids are bids ready to receive leads in this location
  • Interested Customers are customers with any bid on this location, including paused or otherwise inactive bids
  • Top Bid is the highest bid amount, across all lead types or just the ones you’ve filtered to
The distinction between active bids and interested customers matters. Active bids tell you current demand. Interested customers tell you potential demand, meaning people who’ve shown interest but might be paused due to budget, capacity, or other reasons.

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Values

Below the tiles, a row of values covers the selected timeframe (the last 30 days unless you pick another). It shows Leads assigned, Minimum Value, Maximum Value, and Average Value, each compared with the previous period of the same length.

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Bids

This table lists the bids set at exactly this level, so county bids on a county page, state-wide bids on a state page, and nationwide bids on a country page. Each row shows the Customer, the customer’s status, Lead Type, Amount, and the bid’s status broken out into Operational, Funding, Cap, and Budget. Use Filters to narrow by lead type or any of the four status types, and search by customer.

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Child locations

The sidebar lists what’s inside the location.
State page with overview tiles, values, state-wide bids, and the state's counties listed in the sidebarState page with overview tiles, values, state-wide bids, and the state's counties listed in the sidebar

Reading location analytics

Spot geographic supply-and-demand gaps and act on them.