Bids

The Bids page is where you create and manage your bidding profiles. Each bid targets a specific location and lead type combination, and competes against other customers for leads in that area.

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Bids table

The table shows all your bids with tabs to filter by status:

• All — Every bid you’ve created
• Active — Bids that are currently competing for leads
• Limited — Bids that are restricted due to caps, budgets, or wallet balance
• Inactive — Bids that are paused or not competing

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Table columns

You can pause or unpause bids directly from the table without opening the edit modal.

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Bid statuses

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Bid position

Your position shows where you rank among all bidders for a given lead type and location. Position 1 means you’re the top bidder and will win leads in that area (assuming you have sufficient funds and haven’t hit any limits). If multiple customers bid the same amount, they share the same position and leads are distributed among them.

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Creating a new bid

1. Search for a location — Type a county, state, or country name. Matching options appear as you type.
2. Refine your search — Check or uncheck scopes to filter the results (e.g., show only counties, only states).
3. Select a location — Click on a location to see available lead types.

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Setting your bid price

Once you’ve selected a location, you’ll see a list of lead types you can bid on. For each lead type:

• The bid price is displayed
• Click the button on the right to set your price
• Use the arrows to bump the price up or down in increments
• Click on the bid price to see a dropdown of all possible amounts
• The display shows whether your price will be top, tied, or under the current leader

Some lead types use fixed pricing—a single set price with no range. When fixed pricing is enabled, you’ll see just one price option instead of a slider or dropdown. To the right of the price, you’ll find buttons to:

• Clear the bid
• Set limits (caps or budgets enabled by your provider)

You can add as many bids as you like. When you’re done, click Save Bids to return to the table.

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Editing an existing bid

Click Edit on any bid to open the modal. You’ll see all available lead types for that location and can adjust prices, add new lead types, or remove existing bids. Click Save Bids when finished.

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Smart pricing

Smart pricing ensures you never overpay for a lead. Even if you set a high bid to guarantee top position, you’ll only pay one increment above the next highest bidder. Example: If the minimum bid is $10 with $10 increments, and you bid $100 while the next closest bidder is at $10, you’ll pay $20 when you win—not $100. This lets you bid confidently for top position without worrying about overpaying when competition is low.

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Researching locations

Before placing bids, you can research competition across different areas using the Counties tab. Search by state to see all counties within that area. For each location, you’ll see the current top bid—helpful for understanding what you’d need to bid to compete. You can also filter by one or more lead types to focus on the lead types you’re interested in and compare top bids across different areas.