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The marketplace is a reverse auction where unsold leads (and any lead your distribution pipeline decides to list) drop in price over time until a customer buys them. Setting it up takes three passes, covering auction pricing on each lead type, a Marketplace stage in your distribution, and fallback prices on any source that pings. This guide walks all three. For the conceptual model (how the floor moves with buy orders, what customers see, the full auction lifecycle), see the Marketplace feature page. For the customer-side buying experience, see the Marketplace page in the customer portal reference.

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Prerequisites

  • Admin role access to your tenant.
  • At least one lead type with active inventory.
  • At least one source generating leads for that lead type.
  • A pricing plan. What price should leads start at, where should they floor, and how fast should they drop?

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1. Enable the marketplace per lead type

Each lead type opts in to the marketplace on its own, with its own auction curve. Open Lead Types under Ingest in the sidebar, click a lead type, then click the Marketplace tab.
Lead type Marketplace tab with Enable marketplace on, First Price, Last Price, Increment, and Interval filled in, and a summary sentence describing the auctionLead type Marketplace tab with Enable marketplace on, First Price, Last Price, Increment, and Interval filled in, and a summary sentence describing the auction
Turn on Enable marketplace. Four pricing fields appear. As you type, a plain-English summary below the fields updates to read something like “Your auction will start at $75.00 and end at $15.00. The price will drop by $5.00 every 120 minutes. The auction will last for a total of 1560 minutes.” That’s the sanity check that your numbers feel right. Click Save changes on the save bar. Leads of this lead type can now be listed by a Marketplace stage.
Each lead type has its own auction curve. A fresh lead can start high with a steep decline, while an aged lead can start low and floor even lower, so tune each independently.

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2. Add a Marketplace stage

A lead doesn’t enter the marketplace just because its lead type allows it. It has to be routed there by a Marketplace stage in your distribution stages. Open Distribution Stages in the sidebar. If you don’t already have a Marketplace stage, click New stage, choose Marketplace as the Method, and give it a name. Add Eligibility Conditions if only some leads should be listed. Click Create stage.
Marketplace stage form with Name, Method set to Marketplace, Description, Paused, a note about fallback prices, and Eligibility ConditionsMarketplace stage form with Name, Method set to Marketplace, Description, Paused, a note about fallback prices, and Eligibility Conditions
Order matters. Stages run top to bottom, so the usual spot for a Marketplace stage is after your bidding stage (leads nobody bid on get a second chance). If a lead’s auction ends unsold, distribution resumes with the stages below it. See Configuring distribution stages for ordering and the “fresh, then aged” pattern.

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3. Set fallback prices on ping-post sources

If a source sends pings before posting, a Marketplace stage can only accept the ping when the source has a fallback price for the lead type. The fallback is the price Juiced quotes back in the ping response. Sources that only post leads directly can skip this step. Open Sources under Ingest, pick a source, and click the Pricing tab. Each lead type in the source’s category gets a row with a Fallback Price input. Enter the price you’re willing to pay the source for a lead that ends up on the marketplace; it saves when you leave the field.
Source Pricing tab with Fixed Price and Fallback Price inputs for each lead typeSource Pricing tab with Fixed Price and Fallback Price inputs for each lead type
Got several sources on the same category? Copy from Source in the More actions menu copies another source’s prices without overwriting any you’ve set. See Source pricing.

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4. Turn on the public marketplace (optional)

Want prospects to browse your inventory before signing up? Click the settings gear in the rail, choose Domains & Links under Account, and turn on Enable public marketplace in the Public Marketplace section. Visitors can then browse live auctions at /marketplace on your domain without logging in. Buy buttons are replaced with Sign up to purchase, which sends them to registration. The same page lets you choose whether unauthenticated visitors who follow a customer link land on the public marketplace or the sign-in page.
Turn on the public marketplace when you want it to double as a live shop window for sales, since it’s usually easier to close prospects who can already see your inventory and pricing.

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5. Verify with a test lead

The surest check is a real lead that no bidder will match.
  1. From a source with test mode off, send a lead for a lead type with the marketplace enabled, in a location with no matching bids (see Sending leads to Juiced).
  2. Open Leads and pick the Marketplace tab. The lead should be there.
  3. Log in as a test customer with a funded wallet and open Marketplace in the customer portal. The lead should appear at the First Price, with a countdown to the next price drop.
Test mode’s zip 00005 returns a marketplace response without running your stages or starting a real auction. It’s handy for an integrator checking response handling, but it won’t prove your marketplace setup works.
If a real lead doesn’t land on the marketplace, work through these checks.
  • Check the lead type’s Marketplace tab has Enable marketplace on.
  • Check you have a Marketplace stage, it isn’t paused, and its eligibility conditions match the lead.
  • For pinged leads, check the source’s fallback price is set for that lead type.
  • Open the lead’s incoming log (View Log on the lead) and read the Marketplace stage’s result in the timeline. See Logs.

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6. Read the marketplace activity (optional)

Once real leads are flowing, here’s what to watch.
  • Customers buy leads via Buy now (instant) or buy orders (set a target price; the amount is withdrawn from their wallet right away and the sale fires when the auction price reaches their target). See the customer marketplace page for the full buyer walkthrough.
  • Sold leads move from the Marketplace tab to Assigned on the Leads page.
  • Unsold leads continue to the next distribution stage. Auctions are kept for 90 days, then pruned.
  • In wallet transactions, each buy is a regular lead charge. Each buy order appears as Placed Buy Order when the amount is withdrawn, then comes back as Canceled Buy Order (customer cancelled) or Released Buy Order (auction ended or the order won). See Transactions.
Curious what other operators charge for leads that didn’t sell the first time? Ask in That Agency Group, our free Skool community.

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What happens next

With the marketplace running, here are the natural follow-ups.
  • Tune pricing. Watch which lead types sell fast vs. floor unsold. Drop the First Price on the stale ones, raise the Last Price on the ones selling instantly.
  • Customize buy order notifications. Customers with outbid buy orders want to know. The default template usually works; customize it under Settings → Application → Notification Templates if you want your own copy. See Customizing notification templates.
  • Run the marketplace twice. If you want a fresh pass and an aged pass, put an Alter Data stage between two Marketplace stages to switch the lead to an aged lead type. See Configuring distribution stages.
  • Promote the public marketplace. Link your marketing site to /marketplace so prospects see live inventory. Pair it with your sign-up call to action.
The marketplace is the workhorse of lead sell-through. Once tuned, it quietly squeezes value out of overflow without babysitting.